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Research papers

Market to market influence

The paper introduces the concept of "market to market influence" as a new aspect of international marketing which requires further study. It is based on the Turkish experience. In the first two parts of the article the social movements which play a...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Nezih H. Neyzi
Company: GfK
September 1, 1992
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Citation

Neyzi, N. H. (1992a, September 01). Market to market influence. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-to-market-influence